Cosmetic brand and lash/eyebrow salon Winxed Beverly Hills was founded in 2010 by Silicon Valley-born beauty entrepreneur Tay Coats. Rooted in the science of sacred geometry, the company formulates, manufactures, and markets prestige cosmetics for a passionately informed “prosumer” audience. Their serum has been dubbed the “best lash serum in LA.” WINXED has cultivated an industry-unique relationship with its core consumers, focused on product education and responsiveness in delivering the “ultimate polished look” for which the brand is known. Every customer who comes in contact with the salon leaves feeling like royalty.